Do products sold online still have to compete with shelf products?What part does packaging pay in online purchasing?
A chair is a chair, whether it is purchased online or from a retail outlet, so how important is the information we receive in assisting our decision making? Do online retailers have to try twice as hard to gain our interest, compared to the physical experience you gain in stores? In our latest blog we explore the methods employed by online retailers to ‘draw us in’ and what impact, if any, there has been on the packaging ...
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