Chips or Crisps, they’re all the same...right?Do millennials want more serious ‘chips’?
When you purchase a bag of tortilla chips, probably the last thing on your mind is the design on the packet; you’re looking for unique flavour explosions. So, what informs your decision to buy one pack of tortilla chips over the other? Do we look at the ingredients, how many calories, the weight, or are our choices being manipulated through packaging design?
Take a look at how one company, in the US, created eye...
- allpack® News