Refresh your branding

Why should you consider revitalising your brand?

If it’s not broken, why fix it? Sometimes even well known brands, sporting years of consumer support, can get stuck in a rut. We can apply an attitude of ‘If it’s not broken, why fix it?’ However, times change and consumer expectations evolve. What was once a winning formula, can soon become aged and tired. A new wave of consumers have arrived and companies need to keep up, or they will fall by the ...
What level of importance is placed on packaging in your company?

Is your packaging department being suppressed?

Six signs that packaging isn’t being taken seriously in your business.

The budget has been allocated across departments and for some reason packaging has less value than procurement and legal…..Why is that? The value of a tool like packaging can often be overlooked and remain unfulfilled. Packaging is so much more than ‘just a box’, so why is it being undervalued?>>

Crunch on top quality Munch

Chips or Crisps, they’re all the same...right?

Do millennials want more serious ‘chips’?

When you purchase a bag of tortilla chips, probably the last thing on your mind is the design on the packet; you’re looking for unique flavour explosions. So, what informs your decision to buy one pack of tortilla chips over the other? Do we look at the ingredients, how many calories, the weight, or are our choices being manipulated through packaging design?
Take a look at how one company, in the US, created eye...
Are you New Age or Traditional?
Are you New Age or Traditional?

The Top Five trends in Packaging being driven by Consumer Safety.

Where do you see packaging in the next five years? Do you think high-tech packaging is the way forwards or will it become a flash in the pan, gimmick, that was interesting for a while? New research by Smither Pira Research seems to suggest that the next five years in packaging will be revolutionary and present huge commercial opportunities for companies to achieve greater consumer interactions. Here’s what they see are the top five packaging trends being driven by ...
The Sky’s the Limit!

Forgotten flavour senses lead the way in packaging designs.

Sound, vision and touch.  

What if I were to tell you that when you taste the intense flavours of food or drink, there is much more going on than simply tasting a product? Research conducted by Oxford University revealed that how we experience food or drink can be determined by forgotten flavour senses: sound, vision and touch. Which means when it comes to food packaging, the sky's the limit!>>

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