Winning the creativity war…..Is creativity in the eye of the beholder?
There can be any number of reasons why packaging is perceived as creative. From the environmental credentials of a company, to a no frills approach that suggests simplicity; well thought out concepts in packaging will earn a product a visual identity that is sure to boost sales. The evolution of packaging has had to keep up with changing trends and has consequently become more sophisticated in design and materials used. We take a walk in the shoes of three creative brands...
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